m2m damoreJon Natural Nail Care System, has now been out for the past 2 years with great success we have to say. We have hit the market hard and quick. there is so much more work that can be done and has to be done.
Starting off we were satisfied to just launch 17 colors and 1 treatment in hopes to not flood the market with any more nail colors then there were already out there. But to our surprise the response was tremendous and warm causing us to create a summer collection that would hit the younger demographic withe amazing Pastry Co, Angela and Vanessa. Another smash of a hit for us in the beauty industry.
Then our legends collection followed with legendary stars such as Kym Hamptons of the WNBA, Mikki Taylor legendary Beauty Icon director of Essence Magazine, Amerie, Estelle to name a few....
Summer came again and The Kardashian crazed called us to create another collection for our summer sizzling ladies the Splash of Dash collection, filled with pastel colors to keep things cool.
Our final collection which is inspired by our Bad Girl of Music Beverly Bond, Founder of Black Girls Rock Foundation. Colors are inspired by fashions Hottest ladies, Naomi Campbell, Daisy Fuentes, Carmindy, to say the least.
But creating colors that are inspired by these diva's is just one step of building a brand. It requires dedication, constant promotion, consistent flow of events that will constantly keep us fresh in the public eye.
Editorial events, store events, consumer events are one way. The other way is by constantly blogging, twitter, Face Book and getting it into the hands of some of the most amazing professionals. (Gina V and myself, one of my fans of the products)
Which in itself can be time consuming but are necessary things to ensure the success of the product.
